On Friday, May 10, Dutch Bros invites communities to join the annual Drink One for Dane fundraiser for the Muscular Dystrophy Association (MDA). Now in its 13th year, the biggest giveback on the Dutch Bros calendar involves each of its 300+ stores across seven states. All sales proceeds for the entire day are dedicated to the MDA’s work in providing for amyotrophic lateral sclerosis research and family support services. Committed to finding a cure for ALS (also known as Lou Gehrig’s disease), Dutch Bros is eyeing the $1.5 million mark this year and is confident that loyal customers will deliver.
“We absolutely love our customers, and they have amazed us with their growing generosity each year for this campaign,” said Travis Boersma, co-founder of Dutch Bros Coffee. “Held in honor of my brother Dane, who co-founded Dutch Bros with me, this event encapsulates his spirit, which remains a guiding force for Dutch Bros. We are truly moved by how our communities continue to embrace his legacy and all those impacted by ALS.”
Drink One for Dane began in 2007, after Dane Boersma was diagnosed with ALS. All Dutch Bros. proceeds will be donated to MDA’s ALS research efforts and family support services. In 2009, the Dutch Bros family lost Dane to the incurable disease, but carried on with the annual fundraising campaign as a testament to his indomitable spirit and inspiring positive attitude.